Responsibilities:
The Brazilian Court Hotel, a Leading Hotels of the World and AAA Four Diamond property, is seeking an experienced and enthusiastic Social Media Specialist to join our creative team. You will be responsible for planning, implementing, and monitoring the company's Social Media strategy to increase brand awareness, improve marketing efforts and increase sales. You will be working closely with the Director of Sales and Marketing
Job Functions:
- Develop, implement, and manage our social media strategy and goals, consistent with the company’s brand identity for multi brands
- Manage and schedule Social Media calendar
- Review analytics and define social media KPI’s
- Content creation and editing; photo and video
- Budget management
- Produce and implement social media advertising content across all platforms
- Run promotional campaigns to include giveaways
- Managing a high volume of daily social media posts
- Plan implementation to increase fan base
- Short-term and long-term goal setting
- Engage with social media followers, including responding to social media messages, inquiries, reviews, and comments in a timely matter
- Stay up to date with the latest social media best practices and technologies
- Collaborate with the Sales and Marketing teams
- Monitor SEO and user engagement; suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Attend events and produce live social media content (includes nights and weekends)
- Overseeing Social Media for three or more locations
- Performing other duties when needed
Job Requirements:
- Minimum of 2 years as a experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Understanding of SEO and web traffic metrics
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google, Tic Tok, YouTube, and other social media best practices
- Possess a strong understanding of social media KPIs
- Highly experienced in Facebook Business Suite
- Working knowledge of HTML, CSS, and Microsoft Office
- Proficient in photo and video editor tools
- Ability to evaluate and present data analytics
- Must have strong decision-making skills.
- Excellent multitasking skills
- Ability to influence others, sell ideas, products, and services.
- Excellent verbal and written communication skills.
- Excellent organizational and analytical skills
- Excellent Computer Skills (Outlook, Microsoft Word, Power Point, Excel, Internet)
- Some traveling required.